The one constant in life is change - change in attitudes, change in brand offerings, and change in the way shoppers arrive at the choices they make.
Insights
HerVOICE® – Learning from Canada's Largest Market
The differences between men and women have been the subject of literature, art, debate, and politics since the dawn of man; the focus of science, philosophy, and religion ever since. The same species and yet genetics, history, and society have altered how we each see the world and interact with it.
Retail & Shopper Marketing: Mystery? What Mystery?
One of our many jobs as professional marketers and business partners is to take the mystery away from the techniques and processes of our trade and help our Clients select and use the best tools that do the best job.
Ethnic Marketing
A recent consumer report indicates that the ethnic and multicultural demographics in Canada represent as much as 70% of the spending power in retail today!
Shopper 2011
The shopper of the 21st century is empowered, connected and informed well before they are standing in front of there next purchase in-store.
Instant Like Oatmeal
From the Guttenberg printing press to Twitter and beyond. People are rolling with the times an adopting new ways to communicate instantly.