Launching a New Life Brand

  • Strategy
  • Design
  • Activation

Background

Looking to respond to evolving consumer tastes and create momentum in the sparkling category, Coca-Cola created an innovative new product that would meet consumers desire for both great taste and lifestyle choice.
In the Canadian market, Coca-Cola looked to LPi Group for the retail launch of Coca-Cola Life, including creation of all Shopper Marketing materials to support the launch of this new product.

The Solution

Our point of sale concept development explored two distinct strategic paths.

The Solution

The first was to leverage Coca-Cola’s existing global core brand look and feel, with humanity in the moment as the focal point.

The second was our unique, more product-centric layout, focusing on the iconic contour bottle in a natural setting, quietly connecting the Stevia sweetener used in Coca-Cola Life to a more organic environment.