McDonald’s was introducing a new level of freedom to their southwestern Ontario guests, installing the groundbreaking Coca-Cola Freestyle experience in select locations.

A one-of-a-kind beverage dispenser that allows for a variety of beverages and flavour options based on personal preference, Coca-Cola turned to long-time agency partner LPi Group to develop a communication strategy that would drive beverage incidence and everyday value meal sales.

Understanding that variety and choice drive demand, and with 100+ drink choices available through the Coca-Cola Freestyle machine, the opportunity was clear. LPi designed a unique icon that successfully communicated the breadth of flavour options available to be enjoyed.

Our design was integrated into communication that met the brand standards of both Coca-Cola and McDonald’s and included strategically crafted language that was easy-to-understand in a fast-paced environment.