Activating a Powerful Asset

  • Design
  • Execution
  • Photography
  • Video

Background

POWERADE looked to LPi to help them further differentiate their brand in the performance drink category. Their unique product offers a proprietary blend of ions, minerals and vitamins, and we were tasked with communicating this point-of-difference in a one-of-a-kind way. They had also inked a partnership deal with Kevin Pillar to help them launch a new flavour offering, so it was the perfect opportunity to tell both stories.

The Solution

We developed a unique way to represent the power of the ions, minerals and vitamins, and visually communicate the effect this one-of-a-kind formula has on both our hero product, and our star player. After directing and producing both a photo and video shoot, we created a look and feel for the program that was very powerful, and also very POWERADE.

Create unique look that communicates product benefits
Film and direct promotional video and on-line interview
Design and execute all in-store point-of-sale material