There are a lot of labels for the audience you are trying to reach. By thinking of them as people first, we create meaningful, sustainable connections and build belief in your brand.
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Consumers. Shoppers. Buyers. Customers.
80%
Number of consumers who indicated they are more likely to do business with a company if it offers personalized experiences.
60%
Number of customers who will tell friends and family about a brand they’re loyal to.
39%
Customers who will spend more on a product they believe in, even if there are cheaper options elsewhere.
53%
Consumers who said they would be more likely to consider brands that are transparent on social media.
86%
Consumers who said a lack of transparency on social media might lead them to purchase from a competitor.
