There are a lot of labels for the audience you are trying to reach. By thinking of them as people first, we create meaningful, sustainable connections and build belief in your brand.
Consumers. Shoppers. Buyers. Customers.
Number of consumers who indicated they are more likely to do business with a company if it offers personalized experiences.
Number of customers who will tell friends and family about a brand they’re loyal to.
Customers who will spend more on a product they believe in, even if there are cheaper options elsewhere.
Consumers who said they would be more likely to consider brands that are transparent on social media.
Consumers who said a lack of transparency on social media might lead them to purchase from a competitor.