Insights & Perspectives

July 18, 2024

As we gear up for the BACK-TO-SCHOOL season, it’s crucial to understand the evolving shopping behaviors and preferences of Canadian shoppers. The latest survey from @Field Agent Canada reveals some fascinating trends that can help brands drive consideration and sales conversion.

July 30, 2024

As summer winds down, families are gearing up for the annual back-to-school shopping spree. But this year, there’s a new dynamic at play: Generation Alpha. The older Gen Alphas, who are aged 8-15, are not just tagging along for the ride; they’re actively shaping the shopping decisions of their households. Understanding their influence is crucial for marketers aiming to connect with this powerful demographic.

August 15, 2024

The ongoing battle between private label (PL) and national CPG brands is reshaping the grocery landscape. The growth of PL brands, driven by economic pressures and improved quality, poses a significant threat to national brands. However, this competition also presents opportunities for innovation and strategic marketing.

August 31, 2024

In the ever-evolving landscape of digital advertising, Canada is witnessing a significant shift towards online ad spending.