Insights & Perspectives

Harnessing AI in Consumer Marketing

The Future of Online Grocery Shopping: Trends, Challenges, and Strategic Insights

By 2040, 95% of grocery purchases are projected to be made online according to a recent article by @NeilsenIQ.

Harnessing AI in Consumer Marketing

Harnessing AI in Consumer Marketing: Innovations, Challenges, and Industry Impact

Artificial intelligence (AI) is rapidly transforming various industries, and consumer marketing is no exception. As AI technologies continue to evolve, they bring both exciting opportunities and significant challenges.

A Perspective on Retail Media Networks (RMN) vs. Retailer Agnostic Media Platforms (RAMP)

A Perspective on Retail Media Networks (RMN) vs. Retailer Agnostic Media Platforms (RAMP)

In the ever-evolving landscape of digital advertising, Canada is witnessing a significant shift towards online ad spending.

Private Label vs. National Brands: Navigating the Shifting Grocery Landscape

Private Label vs. National Brands: Navigating the Shifting Grocery Landscape

The ongoing battle between private label (PL) and national CPG brands is reshaping the grocery landscape. The growth of PL brands, driven by economic pressures and improved quality, poses a significant threat to national brands. However, this competition also presents opportunities for innovation and strategic marketing.

Gen Alphas Transforming Back-to-School Shopping

Gen Alphas Transforming Back-to-School Shopping

As summer winds down, families are gearing up for the annual back-to-school shopping spree. But this year, there’s a new dynamic at play: Generation Alpha. The older Gen Alphas, who are aged 8-15, are not just tagging along for the ride; they’re actively shaping the shopping decisions of their households. Understanding their influence is crucial for marketers aiming to connect with this powerful demographic.

Field Agent Canada BTS Survey

Field Agent Canada BTS Survey

As we gear up for the BACK-TO-SCHOOL season, it’s crucial to understand the evolving shopping behaviors and preferences of Canadian shoppers. The latest survey from @Field Agent Canada reveals some fascinating trends that can help brands drive consideration and sales conversion.