How Trade Wars Affect Canadian Shopping

Trade Wars Spark Canadian Consumer Shift: 5 Key Insights on National Shopping Trends.

Interesting and important findings from an IMI International on how tariff wars are reshaping Canadian shopping behaviors!

Here are five essential insights:

1. Rising Canadian Patriotism:

   * 80% of Canadians plan to purchase more locally-made products in 2025.

   * 42% have already started avoiding U.S. products due to trade conflicts.

2. Risks for Major U.S. Brands:

   * 84% of Canadians intend to steer clear of U.S. brands in 2025

3. Shifts in Shopping Habits:

   * 63% of Canadians bought items specifically because they were made in Canada, an increase of 3,000,000 people in the past week.

   * 34% are actively seeking non-U.S. alternatives, favoring products from Europe and China instead.

4. Impacts on Travel & Tourism:

   * 56% of Canadians have altered their travel plans to the U.S.

   * 48% have canceled trips to the U.S. entirely.

5. Opportunities for Brands:

   Brands that highlight "Made in Canada" in their messaging are seeing increased consumer favorability (+60%) and higher purchase intent (+56%).

For the full IMI report and access to the webinar, check out the link below.

https://www.consultimi.com/blog/driving-your-business-during-trade-tariff-wars

At LPi Group, we've been receiving many client requests lately to update or create new communications featuring a "Canada" message. I am curious to know, how are your clients responding?