More than 4 in 5 Canadians say food prices are their biggest household pressure right now.
Two headlines caught my attention this week:
- Algorithmic pricing is gaining traction
- Digital price tags are scaling fast
We’ve already seen a preview of where this can go.
When Wendy’s floated dynamic pricing last year, the backlash was immediate - not because of the tech, but because it felt unfair to consumers.
Now imagine that same capability, scaled across retail.
We’re moving from fixed pricing to fluid pricing — where what you pay could shift by the hour, the store, or even the moment.
For retailers, it’s powerful.
For consumers, it raises a simple question: can I trust what I’m seeing?
At a time when affordability is already stretched, innovation won’t just be judged on efficiency - but on transparency.
Because in the end, price isn’t just a number. It’s a signal of fairness.
