POWERING A NEW BRAND.

Iconic Power Systems, a Calgary based electrical substation construction company had recently split from its partner company, and needed to carve out a new identity in the marketplace. Iconic Power Systems needed an equally progressive strategy to differentiate themselves from competitors as well as attract and retain the very best talent within a very specialized field.

Through research and strategic development LPi crafted a new brand story and supporting messages that would become Iconic’s key differentiator within the market. The brand story became the launching point for a new logo, visual identity, re-designed website and a suite of marketing collateral materials. Online marketing and an SEO strategy was developed to aid in lead generation and recruiting.

Iconic_Power_Logo
  • Client

    Iconic Power Systems

  • Deliverables

    Strategy
    Brand Identity
    Design
    Copywriting
    Photography
    Web Development
    Digital Marketing
    Production Services

DELIVERABLES

BRAND IDENTITY

A new brand positioning and visual identity including logo and brand VIS guidelines were created to help launch the new company.

WEBSITE

LPI undertook the design, programming and content creation for a new website that reflected the new brand positioning using navigation and interfaces designed to for their core audience as well as recruiting needs.

COLLATERAL

A suite of complimentary sales collateral was developed to aid in business development, recruiting and tradeshow initiatives.

DIGITAL MARKETING

Online marketing and an SEO strategy was developed to aid in lead generation and recruiting.

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