Iconic Power Systems, a Calgary based electrical substation construction company had recently split from its partner company, and needed to carve out a new identity in the marketplace. Iconic Power Systems needed an equally progressive strategy to differentiate themselves from competitors as well as attract and retain the very best talent within a very specialized field.
Through research and strategic development LPi crafted a new brand story and supporting messages that would become Iconic’s key differentiator within the market. The brand story became the launching point for a new logo, visual identity, re-designed website and a suite of marketing collateral materials. Online marketing and an SEO strategy was developed to aid in lead generation and recruiting.