For nearly four decades, Jayman BUILT has been challenging convention and bringing unparalleled value and innovation to Alberta’s new home market. Committed to building homes that strike a perfect balance of design and function, they are recognized for their leadership and quality year after year.
2018 was set to be their most aggressive sales year to date, and Jayman engaged LPi Group to create a high-powered brand campaign to kick-start the sales season. Additionally, LPi was tasked with developing and deploying a series of high-impact sales tools to drive traffic to Jayman web pages, and ultimately to showhomes in Calgary and Edmonton.
Through an incredible demonstration of client and agency collaboration, in a span of five weeks the campaign was completed, presented to the entire Jayman organization in two cities and launched in a scope that can only be described as massive – across traditional, digital, and out of home channels – the Jayman BUILT brand, and their promise was everywhere.