Since 2001, LPi Group has proudly partnered Kraft Heinz Canada to deliver an annual customized shopper marketing program for Canada’s largest grocery retailer, Loblaws. Designed to secure in-store display, engage Loblaws’ shoppers and drive substantial sales of Kraft products, this multi-tiered merchandising initiative is built in collaboration with Loblaws and is intrinsically tied to their “We Love Food” go to market strategy.
The first nationally executed shopper marketing program by Loblaws, this program has continually evolved and grown, becoming a complete path-to-purchase activation, leveraging multiple shopper touchpoints including digital, social, in-store, display and retailer loyalty tools and has delivered exceptional results for more than 17 years of execution.