A PROVEN PARTNERSHIP, A RETAIL TRADITION, AND A SHARED LOVE OF CHEESE.

Since 2001, LPi Group has proudly partnered Kraft Heinz Canada to deliver an annual customized shopper marketing program for Canada’s largest grocery retailer, Loblaws. Designed to secure in-store display, engage Loblaws’ shoppers and drive substantial sales of Kraft products, this multi-tiered merchandising initiative is built in collaboration with Loblaws and is intrinsically tied to their “We Love Food” go to market strategy.

The first nationally executed shopper marketing program by Loblaws, this program has continually evolved and grown, becoming a complete path-to-purchase activation, leveraging multiple shopper touchpoints including digital, social, in-store, display and retailer loyalty tools and has delivered exceptional results for more than 17 years of execution.

KraftHeinz_Logo_RBG
  • Client

    Kraft Heinz

  • Deliverables

    In-Store POS/Merchandising Tools
    Flyers
    Digital Assets
    Social Engagement

DELIVERABLES

MERCHANDISING TOOLS

In-store POS showcased appetizing recipe visuals shown in conjunction with featured Kraft Heinz cheese products ensuring an impactful interaction at the store level designed to engage and inspire.

DIGITAL/SOCIAL

Custom digital and social content was built to capitalize on the reach of Loblaw’s social and digital channels including their online grocery tool “Click & Collect”  ensuring a connection to shoppers both pre and post purchase.

FLYER

Retailer flyers were elevated with the use of stunning recipe photography and thoughtful “call to action” statements creating moments of interaction in the shopper planning phase.

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