Mode was conceived to be a brand about so much more than a fitness studio. Driven by a belief that movement directly nourishes a bigger, beautiful life, they had a clear vision for what they wanted Mode to become.
LPi was invited to join the Mode journey, and the result was a brand, a studio environment, and an intrinsic feeling completely unique to Mode. Energetic and elegant with a vintage flair, we created an experience that truly inspires you to find your mode.
Mode Fitness Studio
Brand Identity
Design
Copywriting
Photography
Web Development
Production Services
The ‘D’ in the logo, captures a number of elements: arms raised up in strength, handle bars of a spin bike and finally the arm position of child’s pose in yoga. Bold and empowering, yet simple and inviting. Every image we captured of the Mode team was intended to convey positivity and energy, reflecting their commitment to creating an environment for every body.
Bringing the feeling of the studio into the Mode website was critical, as was a seamless integration of a third-party booking application, ensuring that the online and mobile experience was straightforward and effective – fully consistent with the Mode approach to life.
From custom, full-wall murals to completely distinctive locker numbers and merchandise, every aspect of the Mode studio experience was crafted with a connection to their vintage vibe and empowered attitude.
