A client with a passion for the technology they created, and the possibility of changing the way different industries process bulk solids around the world. Client Solex Thermal Science engaged LPi Group to create a brand story, and reimagine how they could communicate the impact their technology makes on both the industries they service, as well as the world around us.
We began by truly understanding the benefits of implementing Solex technology, and then shifted the conversation away from presenting tactical specifications and performance data to a richer, more powerful expression.
We then implemented our benefits-driven strategy across every aspect of their marketing and communications, creating messaging tailored to each industry Solex serves, and some they aspired to serve. At every point along their digital and traditional sales processes, from European industry events to Russian trade publications, LPi was instrumental in Solex’s new approach to engagement.