Axe Back To School

WHAT WE DID

Research & Strategy
Ideation & Concept Development
Copywriting
Design & Illustration
Retail Activation
Pre-Shop Media Planning
Account-Specific Planning
Digital Asset Development
Partner Coordination

THE OPPORTUNITY

Looking to engage a broad target market, we identified that gaming and online play is one of the strongest connective tissues to connect with both our shopper and user groups. Playing on this, we developed an omni-centric strategy & support plan that proved to be the most successful Axe Canada activation ever!

Buy 2 Axe products and get a free $10 gaming gift card.
Axe Gaming
Axe Product Grouping
AxeOffer.ca
Absolut Juice
Axe Gaming
Corona Sunbrew
Crispers Big Game
Dove
Fanta Halloween
Dove Mens Scale
Mode Fitness
Mondelez Diwali
Monster Energy
NextMilk
Oreo Festive
Shell Coffee
Swiss Chalet
White Peaks
YYC Coke