Corona Sunbrew 0.0%

WHAT WE DID

Ideation & Concept Development
Design and Production
Retail Brand Launch
Shopper Engagement Campaign for National Execution
Digital Asset Development
Retail Activation

THE OPPORTUNITY

Corona was prepared to take a share of the fast-growing Non-Alcoholic category and promote a culture of smart consumption with the launch of Corona Sunbrew 0.0% in the grocery channel. Leveraging Corona’s brand love we crafted the retail launch strategy, focused on uncompromised flavour with the benefit of a little liquid sunshine in a bottle.

Corona Sunbrew 0.0%
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