Research & Strategy
Ideation & Concept Development
Copywriting & Design
Shopper Engagement Campaign for National Execution
Digital Asset Development
Retail Activation
As Canada’s diversity continues to grow, so does the importance of culturally significant celebrations like Diwali - an important gifting and hosting occasion for Indo-Canadians. An ideal opportunity for both Cadbury and Ritz to create both presence and purpose for those planning their celebrations.