CALGARY
Suite 100, 5440 1 Street SW
calgary@lpi-group.com
403.735.0655
TORONTO
Suite 305, 245 Yorkland Blvd
toronto@lpi-group.com
416.645.2055
Silk Nextmilk
WHAT WE DID
Research & Strategy
Ideation & Concept Development
Copywriting & Design
Retail Activation for Brand Launch
Social & Digital Launch Planning & Asset Development
Retail Activation
THE OPPORTUNITY
A leader in the plant-based category, Silk is continually evolving to bring tasteful innovations to Canadian consumers. Silk Nextmilk offers uncompromising texture and flavour, and we were tasked with inviting shoppers to discover and ‘drink in’ the difference through the launch of the product at retail.
