CREATING A BRAND WITH A CLEAR DESTINATION. Emerging national railway services provider Universal Rail Systems selected LPi Group as their partner in creating a new, dynamic brand identity. With a strong focus on quality, safety and exceptional project management, the new logo and supporting brand assets needed to instantly convey a sense of trust and [...]
INTRODUCING A PROMISE, BUILDING BELIEF IN A BRAND. For nearly four decades, Jayman BUILT has been challenging convention and bringing unparalleled value and innovation to Alberta’s new home market. Committed to building homes that strike a perfect balance of design and function, they are recognized for their leadership and quality year after year. 2018 was [...]
POWERING A NEW BRAND. Iconic Power Systems, a Calgary based electrical substation construction company had recently split from its partner company, and needed to carve out a new identity in the marketplace. Iconic Power Systems needed an equally progressive strategy to differentiate themselves from competitors as well as attract and retain the very best talent [...]
EVOLVING THE IDENTITY OF AN AMBITIOUS BRAND. Alberta-based APX Hotels Group is a forward thinking, motivated company. Driven by a passion for its people and properties, they turned to an equally passionate partner, LPi Group, to lead the next generation of their brand identity. The outcome was an energetic, elevated brand identity package that mirrored [...]
CRAFTING A COMMUNITY BRAND. Nestled next to the Bow River, in the foothills of the Rocky Mountains, Riversong of Cochrane is a unique community rich in amenities and small town charm. Client, Tamani Communities was looking to launch the community with a strong brand campaign that brought to life the stunning natural beauty of the [...]
VINTAGE AND VIVACIOUS - BRANDING A NEW BREED OF FITNESS STUDIO. Mode was conceived to be a brand about so much more than a fitness studio. Driven by a belief that movement directly nourishes a bigger, beautiful life, they had a clear vision for what they wanted Mode to become. LPi was invited to join [...]
TRANSFORMING HOW A COMPANY THINKS AND SPEAKS ABOUT THEIR BRAND. A client with a passion for the technology they created, and the possibility of changing the way different industries process bulk solids around the world. Client Solex Thermal Science engaged LPi Group to create a brand story, and reimagine how they could communicate the impact [...]
