A NEW FLAVOUR & A FAN FAVOURITE. Powerade looked to LPi Group to help them further differentiate their brand in the performance drink category. Their unique product offers a proprietary blend of ions, minerals and vitamins, and we were tasked with communicating this point-of-difference in a one-of-a-kind way. They had also inked a partnership with [...]
EXPLORE, POUR AND ENJOY – INTRODUCING COCA-COLA FREESTYLE AT MCDONALD’S McDonald’s was introducing a new level of freedom to their southwestern Ontario guests, installing the groundbreaking Coca-Cola Freestyle experience in select locations. A one-of-a-kind beverage dispenser that allows for a variety of beverages and flavour options based on personal preference, Coca-Cola turned to long-time agency [...]
A PROVEN PARTNERSHIP, A RETAIL TRADITION, AND A SHARED LOVE OF CHEESE. Since 2001, LPi Group has proudly partnered Kraft Heinz Canada to deliver an annual customized shopper marketing program for Canada’s largest grocery retailer, Loblaws. Designed to secure in-store display, engage Loblaws’ shoppers and drive substantial sales of Kraft products, this multi-tiered merchandising initiative [...]
INTRODUCING A PROMISE, BUILDING BELIEF IN A BRAND. For nearly four decades, Jayman BUILT has been challenging convention and bringing unparalleled value and innovation to Alberta’s new home market. Committed to building homes that strike a perfect balance of design and function, they are recognized for their leadership and quality year after year. 2018 was [...]
POWERING A NEW BRAND. Iconic Power Systems, a Calgary based electrical substation construction company had recently split from its partner company, and needed to carve out a new identity in the marketplace. Iconic Power Systems needed an equally progressive strategy to differentiate themselves from competitors as well as attract and retain the very best talent [...]
INSPIRING FANS NOT FANATICS Minor hockey is continually challenged by perceptions of aggressive, overly-involved spectators (ok, we’ll say it – parents and family members) who lose sight of the many benefits that come with participating in hockey. Recognizing that the media is quick to share the stories of negative behaviour, Hockey Calgary turned to long-time [...]
VINTAGE AND VIVACIOUS - BRANDING A NEW BREED OF FITNESS STUDIO. Mode was conceived to be a brand about so much more than a fitness studio. Driven by a belief that movement directly nourishes a bigger, beautiful life, they had a clear vision for what they wanted Mode to become. LPi was invited to join [...]
TRANSFORMING HOW A COMPANY THINKS AND SPEAKS ABOUT THEIR BRAND. A client with a passion for the technology they created, and the possibility of changing the way different industries process bulk solids around the world. Client Solex Thermal Science engaged LPi Group to create a brand story, and reimagine how they could communicate the impact [...]
