A NEW FLAVOUR & A FAN FAVOURITE. Powerade looked to LPi Group to help them further differentiate their brand in the performance drink category. Their unique product offers a proprietary blend of ions, minerals and vitamins, and we were tasked with communicating this point-of-difference in a one-of-a-kind way. They had also inked a partnership with [...]


McDonald’s Coke Freestyle

EXPLORE, POUR AND ENJOY – INTRODUCING COCA-COLA FREESTYLE AT MCDONALD’S McDonald’s was introducing a new level of freedom to their southwestern Ontario guests, installing the groundbreaking Coca-Cola Freestyle experience in select locations. A one-of-a-kind beverage dispenser that allows for a variety of beverages and flavour options based on personal preference, Coca-Cola turned to long-time agency [...]


Kraft Cheesefest

A PROVEN PARTNERSHIP, A RETAIL TRADITION, AND A SHARED LOVE OF CHEESE. Since 2001, LPi Group has proudly partnered Kraft Heinz Canada to deliver an annual customized shopper marketing program for Canada’s largest grocery retailer, Loblaws. Designed to secure in-store display, engage Loblaws’ shoppers and drive substantial sales of Kraft products, this multi-tiered merchandising initiative [...]


Universal Rail

CREATING A BRAND WITH A CLEAR DESTINATION. Emerging national railway services provider Universal Rail Systems selected LPi Group as their partner in creating a new, dynamic brand identity. With a strong focus on quality, safety and exceptional project management, the new logo and supporting brand assets needed to instantly convey a sense of trust and [...]


Jayman Promise

INTRODUCING A PROMISE, BUILDING BELIEF IN A BRAND. For nearly four decades, Jayman BUILT has been challenging convention and bringing unparalleled value and innovation to Alberta’s new home market. Committed to building homes that strike a perfect balance of design and function, they are recognized for their leadership and quality year after year. 2018 was [...]


Iconic Power

POWERING A NEW BRAND. Iconic Power Systems, a Calgary based electrical substation construction company had recently split from its partner company, and needed to carve out a new identity in the marketplace. Iconic Power Systems needed an equally progressive strategy to differentiate themselves from competitors as well as attract and retain the very best talent [...]

Safeway Table Talk In

Safeway Table Talk

BRINGING FRESH THINKING TO CANADIAN MEALS. Canada Safeway, a grocery brand synonymous with fresh, quality food, was looking to enhance their offering to Western Canadian shoppers.  Their goal was to inspire shoppers with innovative recipes and food knowledge in a weekly direct-to-home flyer insertion, providing new tastes and techniques to make meal time more exciting. [...]


Hockey Calgary

INSPIRING FANS NOT FANATICS Minor hockey is continually challenged by perceptions of aggressive, overly-involved spectators (ok, we’ll say it – parents and family members) who lose sight of the many benefits that come with participating in hockey. Recognizing that the media is quick to share the stories of negative behaviour, Hockey Calgary turned to long-time [...]


Coke Life

BRINGING LIFE TO CANADIAN RETAIL Global beverage industry leader Coca-Cola was bringing their newest innovation to Canadians – Coca-Cola Life. A response to evolving lifestyle choices and taste preferences, this exciting product features both Stevia and sugar as sweeteners, and offers a significant reduction in calories from Coca-Cola. Long-time agency partner LPi Group was selected [...]


APX Hotels

EVOLVING THE IDENTITY OF AN AMBITIOUS BRAND. Alberta-based APX Hotels Group is a forward thinking, motivated company. Driven by a passion for its people and properties, they turned to an equally passionate partner, LPi Group, to lead the next generation of their brand identity. The outcome was an energetic, elevated brand identity package that mirrored [...]

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