A Fresh New Look

  • Strategy
  • Design
  • Execution


To highlight their wide assortment of Halloween merchandise from costumes to accessories to home décor and improve their overall design from previous years. To encourage their customers to embody the Halloween Alley lifestyle. Halloween Alley is family oriented – friendly and fun.

The Solution

Evolution of the current brand by interjecting some humanity and sense of family, friendship and Halloween lifestyle. Focus on the essence of the clean and modern look of Halloween design. The design displays a fun and family oriented destination store that is your one-stop-shop for everything Halloween.

Catalog with clean, bright, vibrant layout
Additional store and outdoor collateral including store installations and store banners and billboards
Facebook and Leaderboard Digital Ads