TRANSFORMING HOW A COMPANY THINKS
AND SPEAKS ABOUT THEIR BRAND.

A client with a passion for the technology they created, and the possibility of changing the way different industries process bulk solids around the world. Client Solex Thermal Science engaged LPi Group to create a brand story, and reimagine how they could communicate the impact their technology makes on both the industries they service, as well as the world around us.

We began by truly understanding the benefits of implementing Solex technology, and then shifted the conversation away from presenting tactical specifications and performance data to a richer, more powerful expression.

We then implemented our benefits-driven strategy across every aspect of their marketing and communications, creating messaging tailored to each industry Solex serves, and some they aspired to serve. At every point along their digital and traditional sales processes, from European industry events to Russian trade publications, LPi was instrumental in Solex’s new approach to engagement.

  • Client

    Solex Thermal Science

  • Deliverables

    Brand Identity
    Strategy
    Design
    Copywriting
    Photography
    Video
    Web Development
    Event Management
    Production Services
    Media Planning & Management

DELIVERABLES

SEARCH ENGINE OPTIMIZATION

As part of Solex’s website content development and optimization, SEO was considered and applied throughout the website. Including both textual front-end content and back-end markup, the result was increased page rankings and search impressions.

In addition, multiple articles were written as part of a content marketing campaign. Focusing on Solex’s area of expertise and keywords proven to deliver more searches and in turn more traffic to the website. Working with Solex and industry experts to ensure article relevance and accuracy, LPi Group delivered the articles through website CMS and through Solex’s social accounts.

INBOUND MARKETING

Solex’s presence is worldwide, creating challenges for marketing and sales’ ability to deliver personal and focused messaging by region. LPi Group worked with Solex to promote several overseas tradeshows through content and social marketing. With the addition of specifically developed and design landing pages, the results were increased presence in the specific markets and increased attendance at the tradeshows.

The messaging and creative, served through several social channels and display advertising, we developed LPi and executed in house.

LEAD GENERATION

As trade shows are part of industrial markets sales and marketing efforts, Solex, with the help of LPi, developed a lead generation application to capture leads and populate internal CRM systems through iPads at various tradeshows. The lead generation application was developed to also provide a self-service submission along with the delivery of various sales and marketing content to the potential customer. The outcome was reduced manual data entry and more accurate details being captured from the point of contact when compared to the traditional collection of business cards.

WEB DEVELOPMENT

A new Content Management System website presence was developed to deliver the new Solex brand to the world. The website took on a new visual appearance as well as a complete reconfiguration of website content to better deliver Solex’s products and services to an international audience.

AD DESIGN & CONTENT

An series of trade publication ads were created, speaking to the outcomes that Solex technology contributes to across different industries. Designed to engage, both visually and with thought-provoking content, these ads immediately conveyed a sense of sophistication and investment in trade publications.

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