Changing the Conversation

  • Design
  • Strategy
  • Copywriting


Client Solex Thermal Science engaged LPi Group to create a brand story, and reimagine how to communicate the impact their technology made on both the industries they service, as well as the world around us.

The Solution

We began by truly understanding the benefits of implementing Solex technology, and then shifted the conversation away from presenting tactical specifications and performance data to a richer, more powerful expression. Designed for trade publication and digital marketing, the results were well beyond the client’s expectations.

A series of ads created for trade publications, which generated a better understanding of Solex technology and created more awareness.