Our Expertise

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BRAND

No longer a monologue, brands are about dialogue, about relevance and about storytelling. »

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WOMEN

Understanding and influencing the female shopper along her path to purchase. »

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YOUTH

Leveraging insights that capture today's complex and technically savvy youth market. »

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RETAIL

Directing purchase decisions within every aisle and building equity in leading brands. »

Ideas that Motivate™

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Let's face it; the path to purchase is not a straight line.

Economic, technological, and social forces have forever changed it. Today it's a non-linear, multi-dimensional process that seamlessly weaves traditional media with social, digital, and mobile media into a integrated experience process that puts the shopper squarely in the driver's seat.

Keeping your brand retail-relevant in this new reality is what we do. We understand the shopper's new path to purchase; which medium to use, what information to provide and when to do it. That is the core of our unparalleled success.

At the intersection of brand and shopper, LPi provides context, insight, and activation programs that not only leverage brand equity but also contribute to it – from the brand's value proposition to in-store – and everything in between.

Our Expertise

22 years of understanding and influencing the transition from consumer to shopper to buyer.

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womenBrand

Branding has evolved from talk of colour palettes, logos and tag lines to sophisticated engagement strategies and always-on media choices offering consumers continual and relevant engagement. No longer a monologue, brands are about dialogue, about relevance and about storytelling.

Branding is the story of transformation.

Consumers want their brands to transform them; they want their running shoes to make them faster, their new computer to make them smarter. And they want that transformation to be part of an on-going interactive story where they love the brand and the brand loves them.

Navigating the winding road of brand strategy is something LPi does very effectively. We have over 20 years experience working with some of the world’s largest brands. We have proprietary insight tools and strategic processes that ensure we can align your business strategy with your brand strategy all the while building a compelling, creative and (most importantly) honest story for your brand.


Brand | Women | Youth | Retail

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womenWomen

A woman reaches for her favourite brand of mascara, then changes her mind and tries another.

Looking for the perfect toy for her child, a young Mom spends so much time searching that she gets frustrated and just leaves.

There are literally thousands of moments along the path-to-purchase where her choices can be influenced and guided. And we know them.

Understanding the insights behind shopping behaviour has enabled LPi Communications Group to build effective marketing programs for women for more than 20 years.

With unparalleled experience building female-focused retail communications that inform & educate as well as inspire & motivate, we can make your brand more impactful, influential and relevant to the female shopper.

Let us provide you with the ideas that motivate™ her.


Brand | Women | Youth | Retail

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womenYouth

A young man runs into a convenience store for a chocolate bar but comes out with potato chips instead.

On the way to practice, two friends stop to buy sports drinks and then load up on energy bars as well.

Today's youth market is an opportunity for marketers who understand how to create meaningful dialogue and influence choices along the path-to-purchase.

Fortunately, making your brand youth-relevant is easier when you understand the context of your brand in their lives and we've been making brands youth-relevant for more than 20 years.

Ready to have a serious dialogue with Canada's youth? Let us provide you with ideas that motivate™ them.


Brand | Women | Youth | Retail

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womenRetail

A shopper spends only a few seconds in your aisle and fails to see your brand.

Your price discounts get you traction but it's too expensive to keep buying your customers.

Shopping has become tasking and if you're not on the list, you're not in the basket.

Fortunately, we've learned a thing or two about getting on their list and growing a brand in grocery having executed more than 1,000 programs just last year with every major grocery retailer across the country.

Want to grow your brand while preserving margin?

Let us build you an effective, measurable shopper marketing program with ideas that motivate™ sales.


Brand | Women | Youth | Retail

LEADERSHIP THROUGH VISION

Our mission is to create ideas that motivate™ shoppers into buyers utilizing insights, innovation and passion, all resulting in a return on brand investment.

About Our Team

LPi Group is guided by an experienced and passionate leadership team, dedicated to performance and success. This passion extends to every one of our employees who join in bringing this thriving and inspiring organization to the next level.

Brands That Inspire Us

We strive to be the most valued marketing partner with the brands we work with, are recognized for strategic innovation and in-market activation.

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    Coca-Cola – Empire Theatres Concession

    ON PREMISE - SHOPPER MARKETING

    • Concepting & Design
    • Shopper Marketing Programs & Promotions
    • Customer Marketing Programs & Support
    Coca-Cola – Ralph's / Fry's Disney Cars Land Launch

    GROCERY – SHOPPER MARKETING

    • Retail Innovation
    • Concepting & Design
    • Shopper Marketing Programs & Promotions
    • Customer Marketing Programs & Support
    Coca-Cola – Safeway Halloween Stock Up

    GROCERY – SHOPPER MARKETING

    • Retail Innovation
    • Concepting & Design
    • Shopper Marketing Programs & Promotions
    • Customer Marketing Programs & Support
    Coca-Cola – Albertson's Las Vegas

    GROCERY – SHOPPER MARKETING

    • Retail Innovation
    • Concepting & Design
    • Shopper Marketing Programs & Promotions
    • Customer Marketing Programs & Support
    • Event Coordination & Management
    Coca-Cola (Safeway Deli)

    GROCERY – SHOPPER MARKETING

    • Retail Innovation
    • Food Styling and Photography
    • Loyalty & Programming
    • Merchandising Innovation
  • View
    Kraft Foods
    (Longo's Lunch Laugh Learn)

    GROCERY – SHOPPER MARKETING

    • Retail Innovation
    • Concepting & Design
    • Online
    • Shopper Marketing Programs & Promotions
    • Customer Marketing Programs & Support
    • Event Coordination & Management
    Kraft Foods
    (UGI Earthfest)

    GROCERY – SHOPPER MARKETING

    • Retail Innovation
    • Concepting & Design
    • Online
    • Shopper Marketing Programs & Promotions
    • Customer Marketing Programs & Support
  • View
    Calgary Stampede Lotteries

    NOT FOR PROFIT – COMMUNITY ENGAGEMENT

    • Communication Strategy
    • Concepting & Design
    • Casting and Commercial Production
    • Online
    • Media
    • Social Media
    • Public Relations
  • SITE Energy Services
  • View
    Coca-Cola - Odwalla

    WOMEN - SHOPPER MARKETING

    • Creative Ideation
    • Concepting & Design
    • Shopper Marketing Program
    • Strategic Partnership (Best Health)
  • View
    Coca-Cola – Full Throttle

    GROCERY – SHOPPER MARKETING

    • Packaging Innovation
    • Shopper Marketing Programs & Promotions
    • Customer Marketing Programs & Support
    • Social Media Amplification
    • Event Marketing
  • Cadbury
  • powerade View
    Coca-Cola – Powerade

    WOMEN/YOUTH - SHOPPER MARKETING

    • Creative Ideation
    • Concepting & Design
    • Shopper Marketing Program
    • Experiential
  • View
    Coca-Cola – Fanta

    GROCERY – SHOPPER MARKETING

    • Retail Innovation
    • Shopper Marketing Programs & Promotions
    • Customer Marketing Programs & Support
  • View
    Nestlé – Ice Cream

    YOUTH MARKETING – SHOPPER MARKETING

    • Shopper Marketing Programs & Promotions
    • Mobile Marketing
    • Social Media Amplification
  • View
    Old Dutch Foods
    (Rising Prospects)

    RETAIL – SHOPPER MARKETING / EVENT

    • Concepting & Design
    • Photography
    • Online
    • Media
    • Social Media
    • Merchandising Innovation
    • Event Coordination & Management
  • View
    Hockey Calgary
    (You Can't Score Campaign)

    NOT FOR PROFIT – BRAND MARKETING

    • Strategy
    • Concepting & Design
    • Casting and Photography
    • Media
    • Social Media Amplification
    • Mobile Innovation
  • View
    Comox Valley Airport

    TOURISM – DESTINATION MARKETING

    • Brand & Communications Strategy
    • Concepting & Design
    • Corporate Communications
    • Out Of Home
  • Monster
  • Skate Canada View
    Skate Canada

    BRAND DEVELOPMENT / MARKETING

    • Skate Canada Brand Architecture development
    • Creative Ideation
    • Concepting and Design for CanSkate Program (Skate Canada's 'Learn-to-Skate' program)
    • Communication Strategy
    • Shopper Marketing Programs & Promotions
  • Hines
  • View
    Visit Orlando

    TOURISM – DESTINATION MARKETING

    • Media
    • Social media
    • Public Relations
    • Strategic Partnerships
    • Promotions
  • View
    All Weather Windows

    BUILDER, CONSUMER & DEALER MARKETING

    • Branding
    • Communication Strategy
    • Concepting & Design
    • Television
  • View
    Organizational Health Inc.

    HEALTH AND WELLNESS PROGRAM MARKETING

    • Branding
    • Communication Strategy
    • Concepting & Design
  • View
    Northern Choice

    BRAND MARKETING

    • Brand Strategy
    • Concepting & Design
    • Communications
    • Media
  • View
    Esker Foundation (New Alberta Contemporaries)

    NOT FOR PROFIT – BRAND DEVELOPMENT / MARKETING

    • Brand & Communications Strategy
    • Concepting & Design
    • Photography & Video Production
    • Online
    • Media
    • Social Media
    • Public Relations
    • Event Coordination & Management
  • View
    Smitty's Canada
    (Benedict Promo)

    ON-PREMISE – SHOPPER MARKETING

    • Concepting & Design
    • Shopper Marketing Programs and Promotions
    • Food Styling and Photography
  • Minute Maid View
    Coca-Cola - Minute Maid Juices

    GROCERY - SHOPPER MARKETING

    • Creative Ideation
    • Concepting & Design
    • Shopper Marketing Program
    • Strategic Partnership (Canadian Living)

Careers

LPi Group takes immense pride in our hiring and employee development practices.

We know that our creativity, our expertise, our innovations and our success will only be as good as the people who choose to work with us. And we're really proud to say that some really great people have chosen to work with us.

If you think you would like to join our team then send us your résumé with a short note as to why you'd think you'd be great building ideas that motivate

Current Openings

Account Director - Calgary


You are an innovative leader, confident and intelligent; a master communicator who is just as comfortable in digital as you are in traditional. You get that it’s not about one channel, but rather how design, advertising, retail, social, and digital mix to create campaigns that drive a client’s business. You understand that a good strategy is good, but great strategy can be transformative. Your mandate is to build relationships with our clients and our internal team to develop programs that deliver results.
Read more...

Other responsibilities include:
  • Play a strategic, pro-active leadership role within account portfolio
  • Responsible for leading client planning, development and evaluation of client marketing activities
  • Represent and interpret client’s overall needs & objectives within agency
  • Proactively present ideas reinforced with strategic insights and rationale to clients and sell in
  • Lead all client presentations
  • Responsible for account growth, account profitability, ongoing financial review and budget control
  • Effective internal communication
  • Contribute to strategic growth and management of agency
  • Apply integrated marketing knowledge to concept ideas and direction including partner negotiation and agreements
  • People management
  • Lead, manage and mentor client account service team
  • Manage team performance reviews

 

We are looking for a passionate advertising and marketing professional with the following attributes:
  • Extensive marketing knowledge and experience in brand and direct response
  • advertising, print and direct production processes, database management and analytics.            
  • Strong interpersonal and communications skills, including written and oral
  • Strong strategic and sales skills
  • Outstanding customer service skills
  • Knowledge, familiarity and experience with interactive, social and mobile
  • Proven ability to inspire the creative team though the briefing process
  • Proven ability to lead and develop a team of other account professionals
  • Ability to multi-task and positively respond to changing needs of the organization and the client
  • Well-developed presentation skills
  • Ability to manage a multitude of projects at any given time

 

If you feel this is the role for you, please send your resume and covering letter to careers@lpi-group.com with “Account Director – Calgary” in the subject heading. 



We thank all candidates for their interest, however only candidates selected for interviews will be contacted.

Account Manager - Calgary


You’re a master of multitasking, who knows how to get things done. You’re an active listener who truly values the input of others, but is not afraid to speak up.
 You’re a bold and sharp thinker, well spoken, service driven, personable and detail oriented. You know all about print, digital and social media and stay on top of the ever-evolving trends. You have the ability to self manage but thrive in an environment of collaborative teamwork. You are looking for a fast paced, dynamic workplace where there is never a dull day.
Read more...

Responsibilities include
  • Responsible for leading the planning, development and evaluation of customer specific marketing activities
  • Creation of creative briefs based on client supplied information or review and analyze supplied client brief and create a list of information still required to begin the creative process
  • Provide necessary information to Creative Director prior to a brainstorm to assist in stimulating conversation and creative juices
  • Concept and creative contribution
  • Apply marketing knowledge to concept direction
  • Present written ideas with reinforced strategy/strategic solutions to client and sell in
  • Review initial art to ensure it meets customer objectives
  • Present initial creative to client and be prepared to defend direction
  • Provide client feedback to creative team
  • Develop/review Copy Decks
  • Review/approve Specs Deck with Production Manager
  • Review/approve supplier costs and quote to client with Account Executive
  • Authorize all final proofs before production or going live
  • Responsible for following up with Production Manager and ensuring program is on schedule to ship
  • Discuss fulfillment requirements with Fulfillment Manager
  • Responsible for updating stakeholders (clients, partners, sponsors, marketing assets, legal)
  • Preparation of client status reports
  • Budget responsibility including development of initial budget and ongoing budget management
  • Responsible for billing clients in an accurate and timely fashion
  • Responsible for client forecasting and project financials

 

In you, we are looking for a passionate advertising and marketing professional with the following attributes:

  • Solid marketing knowledge and experience in packaged goods sector an asset
  • Strong negotiation and sales skills
  • Proven ability to work with a team of other account professionals
  • Proven ability to inspire the creative team though the briefing process
  • Knowledge, familiarity and experience with interactive, social and mobile
  • Strong interpersonal and communications skills, including written and oral
  • Well-developed presentation skills
  • Outstanding customer service skills
  • Ability to multi-task and positively respond to changing needs of the organization and the client
  • Outgoing personality

 

If you feel this is the role for you, please send your resume and covering letter to careers@lpi-group.com with “Account Manager – Calgary” in the subject heading. 



We thank all candidates for their interest, however only candidates selected for interviews will be contacted.

Contact

We are located in three offices across Canada and look forward to hearing from you - wherever you are.