• Many aspire to be outstanding... few dare to stand out.
  • Collaboration in the desire to be outstanding
  • Creative in the desire to be outstanding
  • Thinking BIG is only part of what we do
  • Creativity: We capture innovation one idea at a time.
Our Agency

Standing Out means having the courage and conviction to think differently.

Standing Out takes excellence. Excellence takes inspiration, intelligence, discipline, integrity, openness, forward thinking and inventiveness.

We are LPi Group. A full-service, creative engagement agency with offices in Calgary, Toronto, and Edmonton and a client roster that spans across North America. For 25 years we have transformed the fear associated with risk into the possibilities, excitement and opportunity that inventive thinking ignites.

We welcome you to join us in our tireless quest to Be Outstanding.

Strategic Discovery and Planning
Brand Development and Positioning
Marketing Strategy
Shopper Marketing
Corporate Identity and Design
Production Services
Fulfillment and Logistics
Website Design & Development
Mobile Applications
Social Media Communication & Amplification
Digital Strategic Planning & Integration
Creative Engagement

Our passion is the idea.

Creative Engagement is the intersection point between inspiration and execution. Powerful messages delivered through diverse, considered mediums – engaging and influencing at all points along the decision journey.

We fuse experience, insight and analytics to create meaningful engagement, develop brand affinity and deliver outstanding results.

Experience | Insight | Collaboration

Brand Engagement

Branding is the craft of creative differentiation.

Products are considered based on price. Brands are sought out based on passion.

Successful brands develop powerful, sustaining emotional connections driven by trust and a belief that the buyer is part of something greater than a transaction. The brand empowers them, and their loyalty in turn empowers the brand. Effectively communicating the key differences of your brand – both in message and medium – creates connections that transform buyers into believers.

We speak passionately about brands, because for 25 years we have had the privilege of working with some of the world’s best brands – and the results have been outstanding.

Connect | Inspire | Influence

Shopper Engagement

In-Store, online or offline, Shopper Engagement is the art of creatively impacting behaviour.

The journey that each shopper takes to discover, explore and ultimately make a purchase is as unique as his or her personal preferences. How, where and when shoppers research and buy continues to evolve.

At LPi, understanding and applying the insights behind shopper behaviour is how we have been converting shoppers into buyers since 1990. In virtually every category, in every retail channel, across North America, we have created and executed shopper solutions – and the results have been outstanding.

Engage | Persuade | Convert

Digital Engagement

The future is now. We'll take you there.

LPi offers a full suite of interactive services - from strategic planning to web design and development to social media, digital contesting, motion graphics and everything in between. We pride ourselves on staying one-step ahead of all emerging technologies and we pass this cutting-edge digital knowledge to our clients. Like all facets of our business, we take a holistic, integrated approach to digital engagement ensuring the end result is a collaborative effort that meets - and exceeds - all client objectives.

Interact | Create | Transform


Craig Lindsay
President and Managing Partner

Melody MacPherson
Vice President and Managing Director

Ken Youngberg
Managing Director, Growth & Innovation

Erin Henry
Director of Client Services, Calgary

Liz Hulley
Director of Client Services, Edmonton

Matthew Coco
Director of Digital Services

Ed Quong
Creative Director, Calgary

Tim Morrison
Creative Director, Calgary

John DePinho
Creative Director, Toronto

Glenda Lapitan
Director of Finance

Our Work
  • Coca-Cola
  • Fanta
  • Tamani Developments
  • Hockey Calgary
  • Minute Maid
  • Variperm
  • AHLA
  • Universal Rail Systems
  • Kraft
  • Nestea
  • High Liner
  • Monster
  • Smitty’s
  • Solex Thermal
  • Belay
  • Safeway
  • Site Energy
  • Landmark <50th Anniversary>
  • Hockey Canada
  • Comox
  • Hines
  • Iconic Power Systems
  • Value Drug
  • Mondelez

At LPi Group, our drive to Be Outstanding for our clients and each other is rooted in the belief that innovation, energy and an adventurous spirit are the alchemy of outstanding results.

The relentless pursuit to Be Outstanding has fueled our quarter-century legacy of creating Stand Out strategic solutions and award winning design for many of the world’s most loved brands.

For those ready to stand out, we welcome you to join us and our tireless quest to drive Outstanding results for our clients and each other.