• Many aspire to be outstanding... few dare to stand out.
  • Collaboration in the desire to be outstanding
  • Creative in the desire to be outstanding
  • Thinking BIG is only part of what we do
  • Creativity: We capture innovation one idea at a time.
Our Agency

Standing Out means having the courage and conviction to think differently.

Standing Out takes excellence. Excellence takes inspiration, intelligence, discipline, integrity, openness, forward thinking and inventiveness.

We are LPi Group. A full-service, creative engagement agency with offices in Calgary, Toronto, and Edmonton and a client roster that spans across North America. For 25 years we have transformed the fear associated with risk into the possibilities, excitement and opportunity that inventive thinking ignites.

We welcome you to join us in our tireless quest to Be Outstanding.

Strategic Discovery and Planning
Brand Development and Positioning
Marketing Strategy
Shopper Marketing
Corporate Identity and Design
Production Services
Fulfillment and Logistics
Website Design & Development
Mobile Applications
Social Media Communication & Amplification
Digital Strategic Planning & Integration
Creative Engagement

Our passion is the idea.

Creative Engagement is the intersection point between inspiration and execution. Powerful messages delivered through diverse, considered mediums – engaging and influencing at all points along the decision journey.

We fuse experience, insight and analytics to create meaningful engagement, develop brand affinity and deliver outstanding results.

Experience | Insight | Collaboration

Brand Engagement

Branding is the craft of creative differentiation.

Products are considered based on price. Brands are sought out based on passion.

Successful brands develop powerful, sustaining emotional connections driven by trust and a belief that the buyer is part of something greater than a transaction. The brand empowers them, and their loyalty in turn empowers the brand. Effectively communicating the key differences of your brand – both in message and medium – creates connections that transform buyers into believers.

We speak passionately about brands, because for 25 years we have had the privilege of working with some of the world’s best brands – and the results have been outstanding.

Connect | Inspire | Influence

Shopper Engagement

In-Store, online or offline, Shopper Engagement is the art of creatively impacting behaviour.

The journey that each shopper takes to discover, explore and ultimately make a purchase is as unique as his or her personal preferences. How, where and when shoppers research and buy continues to evolve.

At LPi, understanding and applying the insights behind shopper behaviour is how we have been converting shoppers into buyers since 1990. In virtually every category, in every retail channel, across North America, we have created and executed shopper solutions – and the results have been outstanding.

Engage | Persuade | Convert

Digital Engagement

The future is now. We'll take you there.

LPi offers a full suite of interactive services - from strategic planning to web design and development to social media, digital contesting, motion graphics and everything in between. We pride ourselves on staying one-step ahead of all emerging technologies and we pass this cutting-edge digital knowledge to our clients. Like all facets of our business, we take a holistic, integrated approach to digital engagement ensuring the end result is a collaborative effort that meets - and exceeds - all client objectives.

Interact | Create | Transform


Craig Lindsay
President and Managing Partner

Melody MacPherson
Vice President and Managing Director

Ken Youngberg
Managing Director, Growth & Innovation

Erin Henry
Director of Client Services, Calgary

Liz Hulley
Director of Client Services, Edmonton

Matthew Coco
Director of Digital Services

Ed Quong
Creative Director, Calgary

Tim Morrison
Creative Director, Calgary

John DePinho
Creative Director, Toronto

Glenda Lapitan
Director of Finance

Our Work
  • Coca-Cola
  • Fanta
  • Tamani Developments
  • Hockey Calgary
  • Minute Maid
  • Variperm
  • AHLA
  • Universal Rail Systems
  • Kraft
  • Nestea
  • High Liner
  • Monster
  • Smitty’s
  • Solex Thermal
  • Belay
  • Safeway
  • Site Energy
  • Landmark <50th Anniversary>
  • Hockey Canada
  • Comox
  • Hines
  • Iconic Power Systems
  • Value Drug
  • Mondelez

At LPi Group, our drive to Be Outstanding for our clients and each other is rooted in the belief that innovation, energy and an adventurous spirit are the alchemy of outstanding results.

The relentless pursuit to Be Outstanding has fueled our quarter-century legacy of creating Stand Out strategic solutions and award winning design for many of the world’s most loved brands.

For those ready to stand out, we welcome you to join us and our tireless quest to drive Outstanding results for our clients and each other.

Current Openings

Managing Director- Edmonton

Reporting directly to the President, the Managing Director will be responsible for providing revenue growth and strategic leadership for our Edmonton office

LPi Group prides itself on being an innovative marketing solution provider with outstanding client service, insights driven creative and the ability to build and maintain long-term relationships. It is this platform that he/she will build upon to achieve the agency’s short and long-term profit and growth potential. This individual will be able to effectively collaborate with the agency’s resources in regards to operational, strategic and creative objectives as well as represent the agency to all clients and partner opportunities.

Position Responsibilities – (but not limited to)

             •  develop, lead and implement a strategic vision for the Edmonton office

•  formulate and execute both short and long term agency growth plans

•  assess and ensure all business opportunities are in alignment with overall     corporate direction

•  must be able to contribute to the strategic planning of all client lead initiatives

•  must interact closely with all aspects of marketing services, to ensure seamless implementation for new and existing clients

•  effectively grow the profitability of the agency, by firmly establishing the agency as an extension to our clients’ marketing efforts.


Specific Duties – (but not limited to)

             •  responsible for the overall management of the Edmonton office

•  effectively develop the agency tools; marketing/promotions/advertising, event presentations/operations, community relations, public relations, cause marketing, digital/website development and creative services

•  maximize relationships with key partners in media, print and video production, promotional and creative services

             •  prepare and forecast budgets for the Edmonton office and individual   departments

             •  client liaison at all levels, to ensure proper agency representation

•  overall responsibility for staff management which includes; staff search and hire, individual development, succession planning, and compensation

•  serve on the leadership team responsible for the continued development and growth of LPi Communications Group Inc.


Key Characteristics

Passionate, enthusiastic, creative, innovative, intelligent, quick witted, likeable, respected, professional, resilient, aggressive, driven, self starter, honest, unshakeable, level-headed, a mentor and a leader with a thirst for learning. Sets and adheres the highest standards and goals at all times.


Please send your resume to careers@lpi-group.com with  “Managing Director - Edmonton” in the subject heading.

We thank all candidates for their interest, however only candidates selected for interviews will be contacted.

  Apply Now...

Web Developer- Calgary

LPi Group is currently looking for a full stack Web Developer to join our Digital team.

You will need strong front and back-end coding skills, and required to wear multiple hats, joining a small in-house development team that is supported by a group of freelancers.

What you’ll be doing

  • Developing content managed corporate and consumer-facing websites
  • Building sophisticated web applications
  • Maintaining and improving upon legacy code of existing sites
  • Building user interfaces for a range of sites with our team in a fast-paced environment
  • Collaborating with the rest of the Digital team to produce responsive and elegant cross-browser interfaces
  • Translating design comps into standards-based, accessible code that’s search engine friendly
  • Managing multiple projects and delivering them on time, to spec, and with an appropriate level of communication


Required Skills and Experience

  • Minimum of 5 years related experience
  • Expertise in PHP
  • HTML5, CSS3, JavaScript, jQuery, AJAX SQL
  • Full-stack development experience, including back-end and front-end frameworks such as Zend, Bootstrap, and AngularJS
  • Experience creating data-driven applications using databases, web sockets, JSON, REST APIs, etc
  • Mobile web development experience
  • Experience developing unit tests with a test-driven coding style
  • Interest in staying up to date on the latest web technologies
  • An understanding of usability, accessibility, cross-browser compatibility and semantic markup
  • Experience developing websites using mobile-first methodologies
  • Experience with version control systems (Git)
  • Proficiency with Mac OS X and Adobe Creative Suite
  • Proficiency in database design and management


Desired Skills and Experience

  • Experience with Silverstripe (CMS)
  • Profieciency in Ruby on Rails
  • Experience with Python, Java, or .Net (VB or C#)
  • Server admin (LAMP stack)
  • Mobile app development
  • Experience developing SaaS platforms


Please send your resume to careers@lpi-group.com with “Web Developer” in the subject heading.

We thank all candidates for their interest, however only candidates selected for interviews will be contacted.

  Apply Now...