• Many aspire to be outstanding... few dare to stand out.
  • Collaboration in the desire to be outstanding
  • Creative in the desire to be outstanding
  • Thinking BIG is only part of what we do
  • Creativity: We capture innovation one idea at a time.
 
Our Agency

Standing Out means having the courage and conviction to think differently.

Standing Out takes excellence. Excellence takes inspiration, intelligence, discipline, integrity, openness, forward thinking and inventiveness.

We are LPi Group. A full-service, creative engagement agency with offices in Calgary, Toronto, and Edmonton and a client roster that spans across North America. For 25 years we have transformed the fear associated with risk into the possibilities, excitement and opportunity that inventive thinking ignites.

We welcome you to join us in our tireless quest to Be Outstanding.

Capabilities
Strategic Discovery and Planning
Brand Development and Positioning
Marketing Strategy
Shopper Marketing
Corporate Identity and Design
Production Services
Fulfillment and Logistics
Website Design & Development
Mobile Applications
Social Media Communication & Amplification
SEO / SEM
Digital Strategic Planning & Integration
Creative Engagement

Our passion is the idea.

Creative Engagement is the intersection point between inspiration and execution. Powerful messages delivered through diverse, considered mediums – engaging and influencing at all points along the decision journey.

We fuse experience, insight and analytics to create meaningful engagement, develop brand affinity and deliver outstanding results.

Experience | Insight | Collaboration

Brand Engagement

Branding is the craft of creative differentiation.

Products are considered based on price. Brands are sought out based on passion.

Successful brands develop powerful, sustaining emotional connections driven by trust and a belief that the buyer is part of something greater than a transaction. The brand empowers them, and their loyalty in turn empowers the brand. Effectively communicating the key differences of your brand – both in message and medium – creates connections that transform buyers into believers.

We speak passionately about brands, because for 25 years we have had the privilege of working with some of the world’s best brands – and the results have been outstanding.

Connect | Inspire | Influence

Shopper Engagement

In-Store, online or offline, Shopper Engagement is the art of creatively impacting behaviour.

The journey that each shopper takes to discover, explore and ultimately make a purchase is as unique as his or her personal preferences. How, where and when shoppers research and buy continues to evolve.

At LPi, understanding and applying the insights behind shopper behaviour is how we have been converting shoppers into buyers since 1990. In virtually every category, in every retail channel, across North America, we have created and executed shopper solutions – and the results have been outstanding.

Engage | Persuade | Convert

Digital Engagement

The future is now. We'll take you there.

LPi offers a full suite of interactive services - from strategic planning to web design and development to social media, digital contesting, motion graphics and everything in between. We pride ourselves on staying one-step ahead of all emerging technologies and we pass this cutting-edge digital knowledge to our clients. Like all facets of our business, we take a holistic, integrated approach to digital engagement ensuring the end result is a collaborative effort that meets - and exceeds - all client objectives.

Interact | Create | Transform

Leadership

Craig Lindsay
President/Managing Partner, Calgary

Melody MacPherson
Vice President/Managing Director, Toronto

Mark Dixon
Vice President/Managing Director, Edmonton

Ken Youngberg
Managing Director, Growth & Innovation

Erin Henry
Director of Client Services, Calgary

Matthew Coco
Director of Digital Services

Ed Quong
Creative Director, Calgary

Tim Morrison
Creative Director, Calgary

John DePinho
Creative Director, Toronto

Glenda Lapitan
Director of Finance

Our Work
  • Coca-Cola
  • Fanta
  • Tamani Developments
  • Hockey Calgary
  • Minute Maid
  • Variperm
  • AHLA
  • Universal Rail Systems
  • Kraft
  • Nestea
  • High Liner
  • Monster
  • Smitty’s
  • Solex Thermal
  • Belay
  • Safeway
  • Site Energy
  • Landmark <50th Anniversary>
  • Hockey Canada
  • Comox
  • Hines
  • Iconic Power Systems
  • Value Drug
  • Mondelez
Partners
Associations
Careers

At LPi Group, our drive to Be Outstanding for our clients and each other is rooted in the belief that innovation, energy and an adventurous spirit are the alchemy of outstanding results.

The relentless pursuit to Be Outstanding has fueled our quarter-century legacy of creating Stand Out strategic solutions and award winning design for many of the world’s most loved brands.

For those ready to stand out, we welcome you to join us and our tireless quest to drive Outstanding results for our clients and each other.

Current Openings

Account Director


You will be responsible for providing overall leadership and direction to the agency/client relationship. To achieve this you will have a solid background in mid to senior-level marketing positions and demonstrated superior performance in account management and supervision.
Read more...

Okay. Let’s face it. You’ve read a ton of these postings and they all start to sound the same.  Blah, blah creative. Yada yada multi-tasking.  Yammer yammer passionate.

So what’s different about this opportunity? Well, first off, we’re talking about an agency that’s been around for 25 years and has an average client tenture of 14 years – not bad! Now add to that the opportunity to work with some great clients and having a big hand in shaping and growing the business out of the Edmonton office.

Interested?  Well read on, MacDuff! (here’s the standard stuff):

Summary:  You will be responsible for providing overall leadership and direction to the agency/client relationship. To achieve this you will have a solid background in mid- to senior-level marketing positions and demonstrated superior performance in account management and supervision. A clear understanding of today’s marketing, digital and advertising business, whether it is paid, earned or owned media, as well as a keen sense of entrepreneurship are essential. So far so good?

Responsibilities (what we want):

  • Growing client relationships
  • Leading the planning, development and evaluation of client marketing activities.
  • Working with the VP/Managing Director to evaluate and mentor the performance, skills development and growth of the Edmonton account team
  • Reviewing campaign conceptual directions ensuring strategic marketing objectives remain in focus and support the overall brand strategy
  • Participating in client presentations at different stages of a project
  • Representing and interpreting clients’ overall needs and objectives within the agency
  • Ensuring that the clients’ visions and expectations are communicated internally
  • Reviewing estimates, quotes and unquoted invoices to ensure budget requirements are met and profitability maintained
  • Helping craft client strategy and following up on this strategy once implemented
  • Account team leadership and management, troubleshooting and problem solving
  • Seeking out new business opportunities and playing a leading role in their development
  • Monitoring accounts receivable and credit-worthiness of accounts
  • Ensuring that financial management of accounts meet agency standards
  • Participating in Agency/Client Performance Plan reviews

In summary:  Nurture client relationships, guide their projects to success by managing timelines, internal resources and external resources, and contribute your leadership skills and strategic thinking to the entire process.

Skills & Attributes (what you got):

  • Relevant post-secondary education with 7-10 years of marketing experience
  • Excellent written and verbal communication skills with strong questioning and listening skills, with an analytical mindset, business acumen, and creativity.
  • Ability to multi-task, handily managing a multitude of projects at any given time, while positively responding to the changing needs of the organization
  • Performance-based digital marketing experience (specifically focused on traffic and lead generation) and marketing automation.
  • Outgoing personality with outstanding, client service skills
  • Capable people manager, with team-building skills and mentoring abilities.

So what do you think?  Sound like you?  Well we’d like to talk to you then – and we can even meet in our brand new Edmonton office space!  The coffee will be on.

Please send your resume to Mark Dixon, VP/Managing Director: mdixon@lpi-group.com

Applications will be accepted until the position is filled. 

(Posted Nov 30/15)

Front-End Web Developer


As a part of our team, this individual will be helping develop applications through agile project management processes and working closely with other areas of the company to understand needs and deliver holistic solutions in relation to usability and user experience through interface and visual elements.
Read more...

Job Summary

LPi Group is a Creative Engagement agency with over 25 years’ experience in delivering solutions to some of the largest company’s in Canada and the United States. Primarily promoting in store sales and customer retention through Shopper engagement programs and marketing campaigns.

As the agency develops a suite of digital services to offer to our current and future clients, we’re looking to find, and work with, the right people as part of our digital team. Currently, were looking for a Front End Web Developer to join us in Calgary.

This individual will excel in a fast paced and agile environment where development priorities often change due to shifting business needs. As a part of our team, this individual will be helping develop applications through agile project management processes and working closely with other areas of the company to understand needs and deliver holistic solutions in relation to usability and user experience through interface and visual elements.

Job Description

Reporting directly to the Digital Director, the Front End Developer will responsible for all interface and visual elements of our digital projects. From the conceptualization of interfaces through wireframe design, to converting Photoshop designs into interactive front end elements.

This individual will act as the production resource, and quality assurance step, in delivering high end usability and user experience design as it pertains to all our digital work. From email layouts, to website templates, to SAAS application interfaces. The quality of user interaction with out digital work will be a large part of this positions responsibilities, in addition to performing the required production tasks.

Working primarily in the Apache and Linux environments, this individual will work on a team with project managers, designers, and full stack developers. A test-driven-development approach to creating, enhancing project assignment, performing updates on existing websites and meeting deadlines is how LPi Group delivers quality digital services.

Some other elements of the position:

  • Aiding designers in the functional implications of their design and potential improvements
  • Staying up to date on industry libraries and tools to improve our overall product
  • Produce work in a timely manner understanding the fast pace environment we’re in

Required Experience and Skills

  • 3-5+ years related experience
  • Solid understanding of Responsive Design theory and implementation
  • Knowledge of MVVM JavaScript frameworks (AngularJS, Ionic, jQuery / backboneJS) preferred
  • Knowledge of CSS, basic PHP and dynamic HTML
  • Knowledge and experience with cross-browser and cross platform issues (IE, Firefox, Safari, etc)
  • Proficiency in digital imaging (using such software as Adobe Photoshop, Fireworks, and Illustrator)
  • Demonstrable UI/UX design skills
  • Experience in creating wireframes, storyboards, user flows & process flows
  • Excellent visual design skills with sensitivity to user-system interaction
  • Up-to-date with the latest UI/UX trends, techniques, and technologies
  • Degree in design, interaction design, or related preferred

Nice to Haves

  • Experience working within an Agile development environment.
  • Experience working with large datasets and complex queries / reporting.
  • Understanding of open source projects like Joomla, Wikis, osCommerce, etc
  • Mobile app development experience
  • Experience developing SaaS platform interfaces
  • Extensive experience working on a Mac platform

The team member we want

  • Professional, reliable, and possessing a strong work ethic
  • A willingness to work in a fast-paced environment outside of normal working hours where required
  • Extreme attention to detail and consistency to minimize errors
  • Excellent organizational and troubleshooting skills with attention to detail
  • Excellent verbal, written, and interpersonal communication skills.
  • Able to manage multiple project tasks and delivering them on time, to spec and with an appropriate level of communication
  • Interest in staying up to date on the latest web technologies
  • Strong and creative problem-solving skills
  • Ability to contribute to and influence the direction of projects and feature development
  • Strong team player with a proven ability to work collaboratively with many types of cultures and personalities

Position Details

  • Full-time
  • 16 PTO days
  • Bonus Compensation Plan (Personal, Office, Company based plan)
  • Competitive Group Health Benefits Plan
  • Retirement contribution matching
  • Local Candidates only

How to Apply

Email a cover letter, resume, and expectations to careers@lpi-group.com
 

Open Source Web Developer


Reporting directly to the Digital Director, the Open Source Developer will carry the responsibility of completing custom web application development, testing, documentation, and adding additional functionality to existing systems.
Read more...

Job Summary

We’re looking for an open source web developer who wants to join a dynamic, fast-growing team of digital solution providers and marketers.

LPi Group has provided digital, and marketing solutions to clients for over 25 years. This includes some of the largest global consumer companies, such as Coca-Cola, Kraft Heinz, Monster Energy, and numerous smaller and local businesses such as Hockey Calgary, Hockey Canada, Calgary Stampede Lotteries, FaceAtelier, Eighth Avenue Place, and many more.

In recent history, LPi Group has extended its digital services offerings to include a wider array of digital marketing services and a broader approach to development projects. Expanding our expertise from web development to application development, allows us to solve internal business problems for existing clients and local startup businesses.

We are looking for an Open Source Web Developer to join our agile team and become an integral role in the planning and development of future applications and marketing solutions. In particular, the ideal candidate will be responsible for leading development on various projects.

This individual will excel in a fast-paced and agile environment where development priorities often change due to shifting business needs. As a part of our team, this individual will not only develop applications through agile software development processes, but will work closely with other areas of the company to deliver holistic solutions and bring fresh ideas on how technology can be used to solve bigger problems.

Type of Work We Do

At LPi Group, we handle a wide array of digital projects. From simple email marketing campaigns to complex SAAS applications, we focus on the strategy and execution of digital marketing through a base of solid technical know-how and systematic approaches to delivering the best online marketing services possible. 

We pride ourselves on developing comprehensive business solutions, such as the development of custom lead generation applications and online e-commerce systems, to solve client marketing problems.  

If you're looking to broaden your abilities in online application development, and collaborate with a great team while you’re at it, you’re what we’re looking for. This position is a great opportunity to develop in multiple frameworks, and apply a vast array of technical solutions that allow you to develop a well-rounded approach and understanding of your craft. 

Job Description

Reporting directly to the Digital Director, the Open Source Developer will carry the responsibility of completing custom web application development, testing, documentation, and adding additional functionality to existing systems.

This individual will act as the technical lead on specific projects, ensuring the systems functionality is completed bug-free and delivered on time in a solid release state. As the lead, this individual will be involved in the initial planning and scoping of the system to ensure technical compliance, budget and timing are scoped correctly from the onset of the project.

Working with the Apache and Linux environments, this individual will work on a team with project managers, designers, front-end developers and other full stack developers. A test-driven-development approach to creating, enhancing project assignment, performing updates on existing website and meeting deadlines is how LPi Group delivers quality digital services.

Some other elements of the position:

  • Implementing content management systems for backend data storage (e.g. SilverStripe, Drupal, WordPress)
  • Write clean, testable, and maintainable code in accordance with the specific frameworks schema
  • Collaborating with the rest of the Digital team to produce responsive and elegant cross-browser interfaces
  • Develop functional tests and test plans where appropriate
  • Assist with task generation, estimation and project planning
  • Write developer level documentation

Required Experience and Skills

  • Minimum 4-6 years of PHP Web development experience
  • Experience with Linux/Open Source software and web server configuration/management.
  • Excellent knowledge in Open source frameworks (especially CakePHP 2/3, SilverStripe, Zend 2/3, & WordPress)
  • Experience creating data-driven applications using databases, web sockets, JSON, REST APIs, etc
  • Experience with relational databases (e.g., MySQL, PostgreSQL)
  • Object oriented software design and analysis.
  • Experience with source control management systems such as GIT / SVN (we version everything we do)
  • HTML5, CSS3, JavaScript, jQuery, AJAX SQL
  • Experience with 3rd Party API integrations (e.g. Google, Facebook, Twitter, TribeHR, Stripe, Mandrill, CDN, and Custom I’s)
  • Mobile web development experience 

Nice to Haves

  • Post-secondary diploma or degree in computer science, engineering, or related field is an asset
  • Experience working within an Agile development environment
  • Experience with e-commerce solutions
  • Experience developing unit tests with a test-driven coding style
  • Experience with cloud based services (AWS)
  • jQuery / backboneJS / Angular
  • Experience working with large datasets and complex queries / reporting
  • Proficiency in Ruby on Rails
  • Understanding of open source projects like Joomla, Wikis, osCommerce, etc.
  • Mobile app development
  • Experience developing SaaS platforms

The team member we want

  • Professional, reliable, and possessing a strong work ethic
  • A willingness to work in a fast-paced environment
  • Extreme attention to detail and consistency to minimize errors
  • Excellent organizational and troubleshooting skills with attention to detail
  • Excellent verbal, written, and interpersonal communication skills
  • Able to manage multiple project tasks and delivering them on time, to spec and with an appropriate level of communication
  • Interest in staying up-to-date on the latest web technologies
  • Strong and creative problem-solving skills
  • Ability to contribute to and influence the direction of projects and feature development
  • Strong team player with a proven ability to work collaboratively with many types of cultures and personalities

Position Details

  • Full-time on-site position, Monday to Friday
  • 16 PTO days
  • Bonus Compensation Plan (Personal, Office, Company based plan)
  • Competitive Group Health Benefits Plan
  • Retirement contribution matching
  • Local candidates only

How to Apply

Email a cover letter, resume, and expectations to careers@lpi-group.com

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